Updated: Sep 14, 2020
Keeping up with all the social media marketing and other digital marketing can be a real nightmare right? But we know it's a 'must-have' in these times of progressiveness and change. If you haven't got the time or the inclination to do ALL the socials, then at the very least, you should consider using Google My Business.
Why should your business use Google My Business? Let me explain why this is probably one of the most necessary tools in your arsenal!
It's FREE! Yep, you read that right. Free to list and manage your business with the worlds leading search company
Google is the worlds leading search platform (see above) and Google My Business helps the little bots in the Google engine find your information and share it with the world, linking with your website to drive more traffic
Your audience and your prospective audience are using it (think Google search and map searches)
It offers an easy way to let your customers know what your opening hours are before they visit your store - you are even able to set special hours for special occasions such as Christmas etc.
You can post to Google My Business exactly the same way you do to any other social platform, providing necessary updates, offers, vouchers and more!
When your audience DO find you, your first impression will be one you choose. The images you load into your Google My Business are the impression that meets potential clients and customers
Reviews and Feedback - the option for your clients and customers to leave their review and have them seen by the world, helping boost your rankings. You can even send an invite to your clients asking them for a review
Engage with your customers using the messaging function easily maintaining a great response time and chasing leads
Easy analytics is built in so you can learn more about your audience and what makes them unique
It's so easy, anyone can do it - and should!
So as you can see, there is a multitude of benefits and even more than I have listed above.
Google My Business is a well rounded, and necessary engagement tool for every business. You get much more than just a business listing, you can connect with your audience across Google search and Google Maps and did we mention - it's FREE!
If you need help setting up your Google My Business account, please get in touch with us today!